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InläggPostat: 2020-05-13 05:18:05    Rubrik: Cheap Jerseys Online[ Svara med citat

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Leads: Salespeople need them, and Marketing Departments (theoretically) generate them. In a perfect world, the salesperson's challenge would be to keep up with the flood of qualified prospects that Marketing funnels out to them.

In reality, however Cheap Jerseys Online , the Marketing-Sales lead scenario often plays out like this:

"We work our tails to the bone getting the salespeople leads, but they hardly ever follow-up with the prospects, and we never hear about it if they do," lamented Andy, the Marketing Manager Cheap Jerseys From China , during a recent training program.

"They give us loads of leads," agreed salesperson Bert, "but they're no damn good. Then, they want a full report on each of them about what transpired within a week after we get the leads. I'd rather do without leads than do all of that useless work."

What's going on here? Who's right - Bert, or Andy - Sales Cheap Jerseys China , or Marketing?

In many companies, the Marketing and Sales departments work at cross purposes, rather than bolstering each other's efforts. Each department is communicating different messages to different people.

The result? When Bert follows up on Marketing Department-generated leads, " st all of them indicate that they don't know if they will ever be genuine prospects," said Bert. "Yet Cheap Jerseys , some of them try to get me to visit them, because they are 'really interested' in our products. If I waste time on low probability prospects, I won't be able to spend my time with prospects that are ready to buy or specify our products now."

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